The Art of Your Marketing Strategy
The art of developing your marketing strategy is an exercise in finger painting. It’s messy … but you must still follow a methodology and examine:
- Where have you been?
- Where are you now?
- Where are you going?
- How are you going to get there?
- How will you execute the plan?
The art of developing your marketing strategy demands immersion. It demands involvement. It demands iteration. It involves experimentation. It involves getting your hands dirty.
It requires making choices … often hard choices about what you won’t do. It requires new ideas, new thinking, innovation and creativity. It requires mental and emotional toughness to choose a road often less traveled.
Most of all, the art of developing your marketing strategy requires discipline to use the plan as a living map that is not the territory. It demands a willingness to continuously make adjustments while staying focused on your goals and objectives.
That’s why developing your marketing strategy is an art.
The Science of Your Marketing Strategy
You can find endless textbook approaches to developing your marketing strategy. Here’s an easy paint by numbers approach:
- Executive Summary
- Goals and Objectives
- Market and Competitive Analysis
- Strengths, Weaknesses, Opportunities & Threats
- Segmentation & Targeting
- Branding and Messaging
- Product/Service Positioning
- Pricing Strategy
- Distribution Strategy
- Promotion Strategy
- Marketing Calendar
- Marketing Budget
- Accountability Chart
At the end of the process, you can have a nice three-ring binder with sectional tabs and a very nice cover. Next year you can dust the binder off and start over, often wondering why last year’s plan didn’t quite work out.
Developing your marketing strategy requires a deep understanding of the marketing planning methodology. But science without art simply isn’t enough.
Executing Your Marketing Strategy
We deeply understand the science of developing your marketing strategy. We’re also artists who know how to ask the tough questions as we get our hands dirty and paint with you on the canvas that will shape the destiny of your business.
Most importantly, we understand that your strategies and plans are guides for the journey, because the map is seldom the territory. We’re obsessive about executing the plan, because it’s directed action that leads to the achievement of your goals.
If you are good with a hammer, there is a high possibility you will begin to see everything as a nail.
- The solution of a surgeon is surgery.
- The solution of a chiropractor is an adjustment.
- The solution of a pain management physician is a prescription.
In business, a consultant offers advice.
- A coach offers motivation.
- A trainer delivers training.
- An advertising agency offers advertisements.
What do we offer at Rainmaking Mastery?
We offer to accelerate making it rain new clients for you and your firm.
We will have some advice. We will inspire you. We will deliver training. We’ll design an advertisement that sells if that is what you need.
But what we focus on is executing the marketing strategy we develop with you to make it rain new clients.
What does that mean?
It means we’re in the battle with you. It means we’re prepared for the hand-to-hand combat of fighting the war.
We’re not just in … we are ALL in to find the solution to today’s marketing challenge, then tomorrow’s, then the next day’s.
Our marketing execution formula is:
+ Talented people who really, really, really care about your business
+ Creation of compelling content with volume, variety, velocity and veracity
+ Mastery of robust suite of automated marketing tools
= Phenomenal Results!
We can use a hammer when we need to, but we also know that everything is not a nail.
At Rainmaking Mastery, our marketing execution formula is talented people who really, really, really care about your business plus mastery of robust suite of automated marketing tools equals phenomenal sales results for your business!
If your business is more than just nails, we have the people and the tools to automate the execution of your marketing strategy.
You can keep hammering away or simply contact us today to explore the making it rain new clients for your practice.