Are you ready to make it rain new clients? First, you must Be a Rainmaker, then Do Rainmaker Behaviors to Have It Rain New Clients for yourself and your firm.
Rainmaking Mastery is designed to provide you with the Performance foundation to win the game of making it rain new clients.
We created Rainmaking Mastery because we recognized two challenges attorneys, accountants, architects and other professional services providers face in making it rain new clients for their firms:
“Selling” was anathema to almost professional services providers, especially attorneys, accountants and architects who never want to be seen as a sales person.
“Sales Training” failed to transform results for these professionals, as they were “forced” to learn skills they had no interest in mastering.
Why is Rainmaking Mastery different?
We know that 80% of your success as a Rainmaker is psychological – your thoughts, feelings, attitudes, values, goals, strategies and your self-image as a Rainmaker. Only 20% of your success as a Rainmaker is technical – your knowledge, skills, education or experience as a Rainmaker.
That’s why we start with The Performance Game, enabling you to take control of every aspect of your own psychology of making it rain. In this introductory course, we take you step-by-step through twelve vital lessons for your rainmaker success:
1. Taking Your Rainmaker Game to the B.A.N.K.
Each of us has a dominant style in our interactions with other people. Of course other people each have their own dominant style as well. Learn how your style impacts your ability to make it rain and how to decode your prospective client to make it rain new clients all the way to the B.A.N.K.
2. Riding the Rainmaker River
Recognize the source of resistance in making it rain new clients and how that impacts your ability to do what must be done. Learn how to anticipate the resistance and adapt, improvise and overcome to make it rain new clients for yourself and your firm.
3. Aligning Your Inner Rainmaker
What’s working, and what’s not, in your quest to make it rain for yourself and your firm? Learn how to create alignment in every area of your life to match and support your desired targets for new clients and eliminate the barriers to your success that are not aligned with your objectives.
4. First Be, then Do, to Have It Rain
The most important discovery of our time is the realization that we can alter our lives by altering our attitudes. Discover your path to Being a Rainmaker by Doing Rainmaker Behaviors in order to Have it Rain all of the clients you and your firm desire.
5. Adopting Your Rainmaker Brain Set
Each of us operates under the influence of a binary code, where we either move towards or away from our feelings about our behaviors and actions. Fortunately, each of us has the power to choose our own thoughts and form the stories we tell ourselves and others to make more effective choices in making it rain new clients.
6. Making It Rain in Integrity
How do you see yourself as a Rainmaker? How will others see you? How can you remain in integrity while you work to find, sign and keep more clients? In this lesson you’ll discover how to know yourself and others and make choices that enable you to remain whole and undivided in your role as a Rainmaker.
7. Rainmaker Values and Priorities
What do you stand for? What do you aspire to become? What are you committed to every day? What’s your purpose? In this lesson you’ll explore your values, vision, mission and purpose as a Rainmaker for yourself and your firm.
8. Planning to Make It Rain
Where have you been? Where are you now? Where are you going? How will you get there? In this lesson, you will develop your goals and strategies to find, sign and keep new clients by making it rain to achieve your objectives.
9. Organizing Your Rainmaking Calendar
Time is your most vital resource. Each of us has no more than 24 hours in any day, but Rainmakers simply make more effective choices in how they utilize their valuable time. In this lesson you’ll learn how to plan your day and take action on the most vital actions that lead to achieving your desired outcomes and manage your time time for optimal performance.
10. Communicating to Make It Rain
How do you build trust with your prospects and clients? How do you investigate their needs and discover what causes them pain and gives them pleasure? How well do you listen so you demonstrate your capabilities on their radio station? Do you have the mental and emotional toughness to gain their commitment. After you complete this lesson, you will answer YES with confidence to these questions.
11. Building Rainmaker Relationship Currency
There are two types of currency you’ll accumulate in your journey to Rainmaking Mastery. Of course you will accumulate financial currency. But what is even more important is your ability to accumulate relationship currency. In this lesson, you’ll learn how to accumulate both and which one you must invest in accumulating first.
12. Rainmaker Measurement and Self-Accountability
What is expected must be inspected. In this lesson, you’ll learn how to keep score of the vital activities you must execute on a weekly basis as well as the outcomes that are vital to measure to realize your rainmaking objectives.
Each of these lessons is vital to establish a strong foundation for your journey to Rainmaking Mastery. The principles taught in The Performance Game are continuously reinforced as you continue your journey through the Find New Clients, Sign New Clients and Keep Your Client courses.