Relevant, Remarkable Content
If you are going to join the Digital Marketing Revolution, you will need to accept responsibility for a second business.
You’ll continue to do all of the things you have always done for your current business – marketing, sales, operations, service, legal, finance, human resources – or whatever you call those functions in your business.
But you also have a second business you are responsible for running, your shiny new media company. Because in the digital marketing age, every business not only has a business to run, but they also have a publishing business to run too!
While that could feel like just too much to ask (don’t you have enough challenges?), the opportunities and benefits to your core business of running your new media company are extraordinary.
In addition, you really don’t have a choice, other than burying your head in the sand. If even one of your competitors jumps on the digital marketing train, they will leave you standing at the station at ludicrous speed as they quickly monopolize your market.