Art, Science & Execution
The art of developing your marketing strategy is an exercise in finger painting. It’s messy … but you must still follow a methodology and examine:
- Where have you been?
- Where are you now?
- Where are you going?
- How are you going to get there?
- How will you execute the plan?
The art of developing your marketing strategy demands immersion. It demands involvement. It demands iteration. It involves experimentation. It involves getting your hands dirty.
You can find endless textbook approaches to developing your marketing strategy. Here’s an easy paint by numbers approach:
- Executive Summary
- Goals and Objectives
- Market and Competitive Analysis
- Strengths, Weaknesses, Opportunities & Threats
- Segmentation & Targeting
- Branding and Messaging
- Product/Service Positioning
- Pricing Strategy
- Distribution Strategy
- Promotion Strategy
- Marketing Calendar
- Marketing Budget
- Accountability Chart
At the end of the process, you can have a nice three-ring binder with sectional tabs and a very nice cover. Next year you can dust the binder off and start over, often wondering why last year’s plan didn’t quite work out.
Developing your marketing strategy requires a deep understanding of the marketing planning methodology.
But science without art simply isn’t enough.
Our marketing execution formula is:
+ Talented people who really, really, really care about your business
+ Creation of compelling content with volume, variety, velocity and veracity
+ Mastery of robust suite of automated marketing tools
= Phenomenal Results!
We can use a hammer when we need to, but we also know that everything is not a nail.